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Tuesday, 3 February 2015

A winning mobile strategy


From Banking Technology –

“The mobile revolution is taking the financial services industry by storm. In less than five years it is predicted that the number of mobile phone owners using their device for banking purposes will double to over 1.75 billion. Banks cannot ignore the implications of what this means to their future business models. A mobile-first approach will be essential in leading the way, writes Phil Slavin

That’s not to suggest there isn’t already plenty of activity in the mobile banking space. In 2014, 15,000 banking apps were downloaded every day and Gartner is predicting that 25%of the top 50 global banks will have launched an app store for customers by 2016.”

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