“When you hear the word 'bank' you might think about the ATM outside your office, your local bank branch, or even visions of old movies with cops and a robber.
The reality is that banking actually extends much further back in time as bank branches were established as early as the 14th century. During this period, they were the only consumer touch-point for banks, with no other channel vying for a customer's attention. You could say that this banking ecosystem was the total opposite of the omnichannel experience.”
Read more>>