“Starbucks is not messing around when it comes to the tectonic shifts occurring with consumers, especially as it relates to those mobile devices that coffee drinkers are carrying around in their pockets.
And just how important is mobile technology for the Seattle coffee retailer?
Consider this: Starbucks said today that roughly 16 percent of its U.S. sales now occur through a mobile device, with the company now handling about seven million mobile payments each week. It also controlled about 90 percent of all mobile payment transactions last year.”
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