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Saturday, 18 October 2014
Apple Pay … same old same old …
Will Apple Pay be any better than what is already out there?
From The Economist
“Emptying pockets - Even Apple may not manage to replace wallets with mobile phones"
Try buying things exclusively via mobile payments and you will surely die, either of starvation or of a caffeine overdose. Coffee shops aside, hardly any restaurants or retailers allow customers to pay by waving a smartphone. That will soon change: on October 16th, just after The Economist went to press, Apple was expected to announce that, within days, the latest iPhone’s mobile-payment feature, Apple Pay, will start working in America. It lets users tap their phones on merchants’ terminals to make wireless payments.
Such technology has been around for years. It has failed to take off, however, in large part because so many firms have fingers in the mobile-payment pie, and often block others from grabbing a big piece of it. Google Wallet, a mobile-payment service that started up in 2011 to great fanfare, for a long time worked on only one of America’s four big wireless networks, Sprint. The other three have their own rival project, now called Softcard (it was named ISIS until events in the Levant forced a change). A consortium of big American retailers, such as Walmart and Target, also offers a mobile-payment service, called CurrentC, as does PayPal, whose main business is online payments. And then there are dozens of startups, from Stripe to Square, each with its own take on mobile payments.”
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