“Facebook has come a long way from status updates and farming simulators. Hardcore data analytics, dedicated business pages and targeted ads have transformed the site into a real marketing force to be reckoned with, and they’ve still got one more ace up their sleeve.
Facebook mobile payments, an “experiment” first reported by AllThingsD, is rumored to pit the world’s most popular social network against e-payment companies like PayPal. Though the project is in its infancy, its very existence should have the mobile payment heavy hitters looking over their shoulders.
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