Citi sets sights on international markets to cement mobile banking focus

“Financial institution Citi is rolling out its iPad application internationally to reach new groups of consumers and show them how mobile banking works.

Citi has rolled out the iPad app to Russia and Hong Kong as part of a bigger marketing strategy to expand its global footprint this year. Mobile has played a key role for Citi over the past few years to help clients manage their accounts from their handsets.”

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