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Tuesday, 12 March 2013

How Risky Is Mobile Banking? Depends on Customer Behavior

“Smartphone technology, thanks to consumer demand, is poised to become the most significant technology disrupter since the Internet and will forever change how banks serve their customers.

Smartphones appeal to bank executives because of their labor-saving potential and because they provide another point of competitive distinction as banks race to create innovative handheld applications.
Given the recent cyberattacks on U.S. banks however, one might ask "how safe is smartphone banking?" 

The answer to that question – indeed to the overall profitability of smartphone banking itself – lies with the customers.”