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Friday, 12 October 2012

An innovative way to attract new banking business

Tampa-based credit union Grow Financial has installed a giant, augmented reality video wall outside its latest branch where passers-by can play a game and win money.

Anyone walking past can play the game, where they grab at virtual bank notes flying around the wall, with a chance to win $25 toward a current account, $100 toward an auto loan or $300 toward a mortgage loan.
The 'virtual money machine', is an augmented reality, motion reactive video mirror that uses six HD video screens on the branch's street-facing wall.