South Africa’s Standard Bank wanted a new branch design to serve a new generation of banking customers. They set out to create a sleek, slick, urban and open space, with modern design and contemporary stylings — a sophisticated yet relaxed environment. In other words, they wanted something hip and cool.
There are iPads, iPhones and iMacs sprinkled generously throughout the two-minute video Standard Bank produced to show off its new “youth focused” branch concept. “Customers can have some fun with free access to social networking sites such as Facebook, Twitter and YouTube.”
