US banking start-up Simple has launched an app for iPhones, iPads and iPod Touches that lets users send payments, add payees and schedule one-time or recurring bills. Customers can also search and organize transactions, editing descriptions, categories and locations. The app displays users' 'Safe-to-Spend' balance to help them keep on top of their budgets and has an ATM search function and tool for contacting customer service.
Dustin Barker, lead mobile engineer at Simple, says: "Too many banking apps feel like an afterthought. We took a different approach and put the mobile app first...We believe that mobile banking, when done right, can improve the decisions we make about money throughout our day, ultimately improving our financial lives. While technology and design might be line item expenses to many retail banks, they're our passion."
