U.S. Bank employees are currently piloting one of the latest technology trends on the market today - augmented reality. The new U.S. Bank “Find US+” app allows on-the-go users to easily find and access more digitally enhanced information about the closest U.S. Bank branch or ATM.
When users point their phone the app displays a computer-generated graphic for branches and ATMs in that direction, as well as addresses and distances based on GPS location.
Each graphic is colour-coded to reflect whether the location is open, closing in an hour or already shut. The app also recognizes when the user arrives at the destination and asks if additional information is requested.
Additionally the app also uses the camera to offer a street view, with the screen displaying branches and ATMs within view as well as walking directions and other location information when the camera lens is directed at eye level.
The bank is also canvassing public opinion on the app.
