Cardmembers can tweet their way to savings by linking an eligible American Express card with Twitter at sync.americanexpress.com/twitter.
The card scheme has created @amexsync, an automated notification handle that is activated when someone sends a Tweet that includes one of the special offer hashtags. The handle detects if a user is already synced and either confirms their offer enrollment or provides an enrollment link to join the scheme. Additionally, if an offer is no longer available, @amexsync will direct users to check out the Tweets @americanexpress has "favourited" to find the latest offers. Questions or additional assistance will be provided by @askamex, the American Express customer service team on Twitter.
Merchants participating in the program (being rolled out in Texas this coming week) include 1-800-Flowers, Best Buy, Century 21 Department Store, The Cheesecake Factory, Dell, FedEx Office, FTD, Gulf, H&M, McDonald's, Seamless.com, Sports Authority, Ticketmaster, Virgin America, Whole Foods Market and Zappos.
American Express says it will provide merchant partners with detailed reporting about the online and offline spend behavior of their customers.
American Express last month partnered with Twitter to give away $1 million in free advertising to small businesses who sign up for a new promotional service on the microblogging Web site which is scheduled to launch late March.