The Brussels-based arm of a German bank has launched a marketing campaign that points out the absurdity of bank per item fees. The campaign, using online videos and radio ads, show real-life scenarios of supermarket and bakery customers being asked to pay small fees for all the extras. Hidden cameras have been used to capture real customer reactions, which can be summed up with the phrase, "We're not going take this!"
The campaign uses the tagline "You wouldn't accept unnecessary costs from your baker/supermarket. Why accept them from your bank?"
The supermarket
The baker