When we turn on our smartphones we expect instant magic. We expect the world around us to come alive with information, offers and much, much more.
The leverage generated by the mobile phone and your location has created an amazing pace of innovation around apps and platforms. Location is not only about big US cities either. It’s global and it’s for every town, small and large.
The entry price is low, the tools are available to everyone, and there are no geographical boundaries. All this has got venture capitalists and entrepreneurs excited.
OpenTable.com is a multi billion dollar public company focused on restaurant reservations, Location brings the software to life. The power of location allows Opentable to suggest nearby restaurants, and offers available inventory. The same goes for the incredibly-fast-growing Uber, the mobile application that sends a cab directly to you with the push of a button on your iPhone.
These are just some of the companies who are leveraging mobile location to monetize routine tedious tasks.
