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Monday 4 April 2011

Interactive 3D advertisements from Commonwealth Bank

Australia’s Commonwealth Bank has run a mobile-driven, augmented reality advertisement in key Australian markets. The advertisement, which was placed in a number of Australian newspapers, invited readers to download the bank’s 3D reader app which enabled them to explore “Cherryford Hill”, an interactive virtual town.

In this digital world, users can interact, move around and explore the features of the award-winning CommBank Property Guide app.

Pictures speak louder than words. See for yourself.