The Barclays.mobi application, which allows customers to access their account on a smart phone, picked up the top award for 'transforming performance or customer service through technology – mobile and internet' at a ceremony in Covent Garden, London last month.
Judges of the awards said they were looking for an initiative that creates value, enhances customer service and improves business through technology.
Barclays.mobi was recognised as a leader in its field because, unlike other mobile banking applications, the service can be used on all smart phone platforms, such as iPhone, Blackberry, Android and Windows.
Dr Tony Gandy, one of the judges, said: 'In a hotly-contested category, Barclays mobile banking stood out as a modern application for a modern smart phone market.'
Phil Sowter, Head of Mobile, said: 'Barclays.mobi is unique in the UK financial services market place today.'
He added: 'Barclays.mobi is a new and important part of UK Retail Banking's multi-channel mix, extending choice and improving financial control for our customers.'
The Barclays mobile banking service was launched in May 2009 and receives around half a million visitors from mobile devices each month.
Customers can log in to their account to check balances, make transfers or payments and find the nearest ATM or branch whilst on the go. In addition, the innovative text banking service means customers can choose to receive text alerts that notify them of weekly balances, when a large debit/credit has been made and when they are approaching their account limit.
Barclays customers can register for both mobile banking and text banking by visiting http://www.barclays.co.uk/ .
Barclays also picked up a 2010 Financial Innovation Award for 'Improving the Customer Experience' through its Customer Discussion Document (CDD), which is a tool that allows customers to evaluate their finances.
http://www.prweb.com/releases/2011/01/prweb4971884.htm