Outgoing Safaricom Chief Executive Michael Joseph says the M-PESA service will remain an additional value for its customers.
Industry analysts saw last week's move by Telkom Kenya to lower its price on data bundles as a move to bring down Safaricom's dominance in the market. However, Safaricom which claims to have the fastest 3G network says the quality of its services will sustain its subscription as it had superior speeds.
Joseph said the company was working to improve on its successful money transfer services while seeking to win the tariff wars by all means.
Among the new developments lined up by Safaricom include expansion of its maximum sending amount that currently stands at 35,000 shillings to 50,000 to increase the transaction range and reducing the minimum transaction amount from the current 200 to 100 shillings a move to capture the lower end market.
Meanwhile Joseph expressed his delight after the review of the communication regulations removed a clause in the equality and competition rules that defined the dominant operator as one whose revenues exceeded 25% of the total income of all licensees in a particular segment of the market and prone to regulation.
Joseph was speaking during the signing of partnership between Safaricom and Sarova hotels through which Sarova customers will be able to pay their bills through M-PESA.